Nordic Wristbands is extending the variety of methods to minimise the company’s carbon impact.
The company’s founder, Jone Nuutinen, who championed the introduction of recyclable cotton and bamboo wristbands, has switched his attention to the RFID tags. Any unused PVC cards and tags can be recycled and raw materials used for the production of pipes and cable casing. Recycling and collection infrastructure is ready for Central Europe and they are working to extend the service elsewhere during the latter part of 2024.
In 2023 they also began a pioneering research project which hopes to progressively eliminate metal elements from NFC / RFID products, to make recycling easier and replace these with a paper antenna.
In 2023 Nordic serviced over 1,300 events from global music festival brands to sports to amusement parks, from Hanoi to San Diego to Johannesburg to Utsjoki.
Nordic Wristband’s partnership with Stand for Trees has completed its second full year. All of Nordic’s 2023 emissions were calculated to be 293 tonnes of CO2 from the production of RFID tags, locks and polyesters, which this year is offset through the Stand for Trees Project at Cordillera Azul National Park in Peru (pictured).
Mountainous cloud forests, lush Amazon lowlands, sparkling blue lagoons, and rich biodiversity have earned Cordillera Azul National Park the title of ‘Jewel of the Peruvian Amazon’. It is home to unique habitats, some virtually untouched by man, and to an estimated 6,000 plant species, more than 80 mammals, about 180 fish species, and over 600 bird species.
Although protected, the park is at risk of deforestation from nearby communities dependent on its resources. The project creates alternative, sustainable livelihoods for them, protects more than 1.35 million hectares in a wider landscape of 2.3 million hectares, and prevents the emissions of more than 15 million tonnes of CO2.
“I have been very impressed with Stand for Trees, so I am happy to offer a free fully customised CO2 offset tool for any event, to help our clients’ enable their visitors to offset their travel and accommodation-related emissions in an effective and fully transparent way, with a user-friendly mobile-first approach.”