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Food and DrinkMeasuring Impacts

Carbon labelling as sustainability legacy at Birmingham’s Commonwealth Games 2022

The Commonwealth Games Sustainability Team worked with the West Midlands Combined Authority to trial the use of carbon footprint labelling on meals as part of their pledge to be the most sustainable games yet. The aim of the trial was to understand how consumers were engaging with the carbon footprint or food miles on the menu. 

In this case study Foodsteps, the company that created the carbon labels and Freemans Event Partners, who deployed the labels at the Games share share how the project was undertaken and their experience of rolling it out, including tips and tricks for improving similar schemes at future events.