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Food and DrinkWaste

Advancing Sustainability at Wimbledon: A Reusable Revolution

In the heart of the prestigious Wimbledon Championships, a silent environmental revolution has been underway. Over the past three years, our collaboration with Wimbledon has not only transformed the event’s beverage service but has also set an inspiring benchmark for sustainable practices in the sports and entertainment industry.

Championing Reusables: A Three-Year Journey

Wimbledon, renowned for its rich traditions, has embraced modernity by gradually transitioning from single-use to reusable products. At the forefront of this transformation stands our commitment to providing eco-friendly solutions. The journey began with the introduction of reusable pint cups, followed by wine and hot drink cups, all designed to replace their disposable counterparts.

Scaling Impact: 750,000 Reusables Washed in 2023
This year marked a significant milestone as we washed over 750,000 reusable products during the Wimbledon Championships. The sheer volume underscores not only the event’s commitment to sustainability but also the substantial reduction in single-use waste. It’s a testament to Wimbledon’s dedication to hosting a world-class event with a minimal environmental footprint.

Strategic Improvement: Enhanced Reusable Cup Return Points
In 2023, we introduced innovative and improved reusable cup return points strategically placed throughout the venue. This initiative aimed to streamline the return process, making it more convenient for attendees to exchange their used cups for clean ones. The strategic placement of these points has proven instrumental in capturing and cleaning a greater number of reusable cups, contributing to the overall success of the sustainability initiative.

Positive Environmental Impact
The shift to reusable products has resulted in a substantial reduction in the event’s carbon footprint. By avoiding the disposal of hundreds of thousands of single-use cups, Wimbledon has significantly decreased its contribution to landfill waste and lowered the overall environmental impact associated with large-scale events.

Challenges and Solutions

Implementing such a massive shift comes with its challenges. Educating attendees about the benefits of reusables and encouraging proper cup return required concerted efforts. Wimbledon took the lead by incorporating clear signage and engaging social media campaigns, even making announcements each morning calling for event attendees to join the cause. This created a sense of responsibility among attendees.
Lessons for the Future The Wimbledon case study offers valuable insights for other events looking to embrace sustainability. The success of this initiative is rooted in gradual change, strategic planning, and effective communication. By making small yet impactful adjustments each year.